We develop a unifying framework for information-theoretic lower bound in statistical estimation and interactive decision making. Classical lower bound techniques---such as Fano's inequality, Le Cam's method, and Assouad's lemma---are central to the study of minimax risk in statistical estimation, yet are insufficient to provide tight lower bounds for \emph{interactive decision making} algorithms that collect data interactively (e.g., algorithms for bandits and reinforcement learning). Recent work of Foster et al. provides minimax lower bounds for interactive decision making using seemingly different analysis techniques from the classical methods. These results---which are proven using a complexity measure known as the \emph{Decision-Estimation Coefficient} (DEC)---capture difficulties unique to interactive learning, yet do not recover the tightest known lower bounds for passive estimation. We propose a unified view of these distinct methodologies through a new lower bound approach called \emph{interactive Fano method}. As an application, we introduce a novel complexity measure, the \emph{Decision Dimension}, which facilitates the new lower bounds for interactive decision making that extend the DEC methodology by incorporating the complexity of estimation. Using the Decision Dimension, we (i) provide a unified characterization of learnability for \emph{any} structured bandit problem, (ii) close the remaining gap between the upper and lower bounds in Foster et al. (up to polynomial factors) for any interactive decision making problem in which the underlying model class is convex.