Recent contrastive language image pre-training has led to learning highly transferable and robust image representations. However, adapting these models to video domain with minimal supervision remains an open problem. We explore a simple step in that direction, using language tied self-supervised learning to adapt an image CLIP model to the video domain. A backbone modified for temporal modeling is trained under self-distillation settings with train objectives operating in an action concept space. Feature vectors of various action concepts extracted from a language encoder using relevant textual prompts construct this space. A large language model aware of actions and their attributes generates the relevant textual prompts.We introduce two train objectives, concept distillation and concept alignment, that retain generality of original representations while enforcing relations between actions and their attributes. Our approach improves zero-shot and linear probing performance on three action recognition benchmarks.