We show that the majority of the inference computations for large generative models such as LLaMA and OPT can be performed with both weights and activations being cast to 4 bits, in a way that leads to practical speedups while at the same time maintaining good accuracy. We achieve this via a hybrid quantization strategy called QUIK, which compresses most of the weights and activations to 4-bit, while keeping some outlier weights and activations in higher-precision. Crucially, our scheme is designed with computational efficiency in mind: we provide GPU kernels with highly-efficient layer-wise runtimes, which lead to practical end-to-end throughput improvements of up to 3.1x relative to FP16 execution. Code and models are provided at: https://github.com/IST-DASLab/QUIK.