Similarity-based Hierarchical Clustering (HC) is a classical unsupervised machine learning algorithm that has traditionally been solved with heuristic algorithms like Average-Linkage. Recently, Dasgupta reframed HC as a discrete optimization problem by introducing a global cost function measuring the quality of a given tree. In this work, we provide the first continuous relaxation of Dasgupta's discrete optimization problem with provable quality guarantees. The key idea of our method, HypHC, is showing a direct correspondence from discrete trees to continuous representations (via the hyperbolic embeddings of their leaf nodes) and back (via a decoding algorithm that maps leaf embeddings to a dendrogram), allowing us to search the space of discrete binary trees with continuous optimization. Building on analogies between trees and hyperbolic space, we derive a continuous analogue for the notion of lowest common ancestor, which leads to a continuous relaxation of Dasgupta's discrete objective. We can show that after decoding, the global minimizer of our continuous relaxation yields a discrete tree with a (1+eps)-factor approximation for Dasgupta's optimal tree, where eps can be made arbitrarily small and controls optimization challenges. We experimentally evaluate HypHC on a variety of HC benchmarks and find that even approximate solutions found with gradient descent have superior clustering quality than agglomerative heuristics or other gradient based algorithms. Finally, we highlight the flexibility of HypHC using end-to-end training in a downstream classification task.